by Rebecca VanDenBerg | Sep 4, 2025
As the new school season begins, it’s the perfect time to freshen up your business strategy. Google has rolled out a series of powerful updates designed to help you grow and connect with local customers. From new tools for managing your Google Business Profile to...
by Rebecca VanDenBerg | Sep 4, 2025
A cautionary tale about domain changes, Google listings, and why brand signals matter more than ever. Why do some businesses lose Google rankings even after following SEO best practices? Often, it’s not a technical issue—it’s a branding issue. Without strong brand...
by Rebecca VanDenBerg | Sep 4, 2025
As search engines evolve into “answer engines,” traditional SEO alone isn’t enough. Google’s AI Overviews and tools like ChatGPT now deliver synthesized answers—pulling from websites they trust. And the shift is happening fast: Google’s AI-generated...
by Rebecca VanDenBerg | Sep 4, 2025
What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of structuring your content so it can be discovered and featured in AI-powered answers from tools like ChatGPT, Gemini, or Microsoft Copilot. Unlike traditional SEO,...
by Rebecca VanDenBerg | Aug 28, 2025
Highland Fixture Establishes a Strong Online Presence with a New Website Total events Organic Search Sessions New Users Engaged Sessions First 30 days Highland Fixture, a custom machining shop in Zeeland, Michigan, partnered with VanDenBerg Web + Creative to build a...
