CentralStar Cooperative Transforms Digital Presence Boosting Engagement and Sales
CentralStar Cooperative, a leader in agriculture services, embarked on a transformative journey when they decided to overhaul their digital presence. Established on May 1, 2019, following the merger of NorthStar Cooperative and East Central/Select Sires, CentralStar boasts over 150 years of combined experience. They provide a comprehensive range of services to the dairy and beef industries across the Midwest, including genetics, reproduction services, consulting, genomic testing, herd monitoring, and more.
Challenge and Goals
The challenge was monumental; the team had to ensure the live shop remained operational throughout the development phase, and the migration of data to the new site had to be executed flawlessly within a tight timeframe to minimize downtime. Additionally, there was a critical need to resolve ongoing issues with the client’s payment processor. The goals were clear: enhance the site’s layout and design, optimize for mobile, streamline the purchasing process, integrate Constant Contact for a seamless sales funnel experience, collect quality emails, and improve SEO.
Our approach was comprehensive. We initiated several working sessions with the client to delve deep into their use case, strategizing the placement and interlinking of all sections, products, programs, and content. The website was built on WordPress, with specific features such as custom home pages based on IP location, a fully searchable job board, and integrations for contact management and class registration. Attention was paid to UX, with significant on-page SEO improvements and a fresh take on imagery.
Results and Testimonials
The results spoke volumes. Engaged sessions per user saw an increase of approximately 38.6%, and the number of orders per month rose by around 37.1% in the first month post-launch. Organic search traffic surged by about 62.7%, direct traffic doubled, and both social and referral traffic saw significant boosts.
Kelly Bristle from CentralStar Cooperative couldn’t be happier, stating, “We highly recommend the VanDenBerg Web + Creative team. We have been working together for a couple years. Along with regular maintenance of the CentralStar Cooperative website, they recently guided us through and implemented a website redesign. Rebecca does not an outstanding and thorough job preplanning through implementation and training. She asks great questions that get to the purpose/intent and provides creative recommendations. I highly recommend this team!!!!!”
Our journey with CentralStar Cooperative is a testament to our commitment to understanding our client’s goals and aligning our strategies accordingly. We invite you to experience this transformation for your business. Request a strategy call with us today and let’s start the conversation on taking your digital presence to new heights.