About VanDenBerg Web + Creative

Smart Website Designs, Effective Marketing Solutions

VanDenBerg Web + Creative is a full-service web design and digital marketing agency based in Grandville, Michigan. For over 25 years, we’ve helped West Michigan businesses get found in search, generate more leads, and grow online with websites and strategies that actually work.

How It Started

Rebecca VanDenBerg

On April 5, 2001, Rebecca VanDenBerg sold her first website at the Michigan Beef Expo. She was fresh out of Michigan State University with an agribusiness degree and a pitch that came down to one thing: your business needs a website and I can build you one.

That first client, Great Lakes Sire Service, is still a client today. Twenty-five years later.

What started as one handshake at a livestock show has grown into a team that supports over 150 businesses across West Michigan and the Midwest. From nonprofits and local service companies to manufacturers and agricultural operations, we’ve spent 25 years learning what makes websites work for real businesses with real customers.

Rebecca still leads every strategy conversation. She still reviews every project. And she still believes that the best results come from someone who takes the time to understand your business, not just build your website.

What We Do

Every business we work with gets the same thing: a clear strategy before a single pixel gets designed. We don’t build websites and hope they work. We make sure they do. We don’t take on projects without a strategy conversation first. We won’t build something we don’t believe will work. And we’d rather tell you what you need to hear than what you want to hear. That’s not how every agency operates. It’s how we’ve kept clients for 25 years.

Get Found

SEO and GEO audits, local search campaigns, Google Business Profile optimization, and AI search visibility strategies that put your business where your customers are looking, whether that’s Google, ChatGPT, or the next platform.

Generate Leads

Custom WordPress and WooCommerce websites built around conversion, not just aesthetics. Clear messaging, strategic site architecture, lead capture, and a design that works. 

Grow Your Brand

Ongoing WordPress care plans that keep your site secure, fast, and up to date. Hosting, maintenance, security monitoring, plugin updates, content edits, and performance reporting so you never have to worry about your website again.

Industries We Serve

Our clients are business owners who care about their website but don’t want to manage it themselves. They’ve outgrown the nephew who built their first site. They’re tired of agencies that disappear after launch. They want someone who picks up the phone, gives a straight answer, and treats their business like it matters.

Most of our clients are in manufacturing, agriculture, ecommerce, and local services across West Michigan. But what they have in common matters more than what industry they’re in: they want a website that works and a team they can trust to keep it working.

Where We Serve

Based in Grandville with a second location in New Buffalo, we serve businesses throughout West Michigan and beyond.

Our local service areas include:
Grand Rapids | Grandville | Hudsonville | Holland | Byron Center | Zeeland | Rockford | Harbor Country / New Buffalo | West Michigan

Our Mission

Our mission is to be the trusted digital partner for West Michigan businesses, helping them get found, generate leads, and grow online with confidence.

VanDenBerg Web + Creative February 2026 Photoshoot Group Photo

Core Values

  • Customer Service
    We believe in taking the weight off your shoulders. If a challenge arises, our job is to find a solution—no matter what. We’re here to make the process seamless and stress-free.
  • Integrity
    We keep our word. Every project, big or small, is handled with honesty and respect, both within our team and with our clients. If something needs to be done right, we’ll do it, even if it doesn’t directly benefit us.
  • Making You Look Good
    Our aim is to elevate your brand and help you achieve success. Whether it’s recommending a better option or offering insights on effective choices, our focus is on empowering your business to shine.
  • Christian Principles
    Guided by kindness, fairness, and respect, we strive to maintain high standards, treating others as we would want to be treated. We hold ourselves accountable, stay humble, and find purpose in serving others.
  • Relationships
    At the heart of everything we do is a dedication to building meaningful relationships. When you work with us, you’re not just getting a service—you’re gaining a partner who cares about your goals.

Our Commitment to AI Transparency

We use AI tools to improve speed and efficiency, but every deliverable is reviewed and approved by a human on our team. AI supports our work. It doesn’t replace the strategy, creativity, or personal attention your business deserves.

Read our full AI Transparency policy

What our clients say…

Grandville Jenison Chamber Logo
Harbor Country Chamber of Commerce Logo
Hudsonville Area Chamber of Commerce logo
West Coast Chamber Logo
data privacy certified agency partner
highly recommended-Alignable
featured on upcity
socialappsiq logo
mailchimp partner logo
WordPress logo
shopify partner
mailchimp partner logo

Ready to Talk About Your Website?

Whether you need a new site, help getting found in search, or some

How long have you been in business?
Since April 5, 2001. We’ve been building websites and supporting West Michigan businesses for over 25 years. Our first client is still a client today.
Do you work with businesses outside West Michigan?
Yes. We’re based in Grandville with a second location in New Buffalo, and most of our clients are in West Michigan. But we work with businesses across the Midwest and beyond. If you need a WordPress website, SEO, or ongoing support, location doesn’t limit what we can do.

Do I have to sign a long-term contract?
No. Our care plans are month to month. Website projects follow a milestone-based payment schedule. We keep clients because we earn it, not because of a contract.
What size businesses do you work with?
Most of our clients are small to mid-sized businesses with 5 to 50 employees. We work best with owners who are actively involved in their business and want a partner who understands their goals, not just their website.
What makes you different from other web agencies?
Every engagement starts with a strategy conversation. We don’t jump into design until we understand your business, your customers, and what success looks like for you. That approach is why our average client relationship lasts years, not months.
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