Client Name: Ottawa Gage
Industry: Dimensional Inspection Products
Scope Summary: Ottawa Gage approached VanDenBerg Web + Creative to update their outdated website, ensuring it was responsive and modern, capable of supporting their high-precision services.
Challenge
Ottawa Gage, a leading manufacturer of standard and custom gages and fixtures based in Holland, Michigan, was facing significant issues with their existing WordPress website, which hadn’t been upgraded since 2007-2008. The website lacked responsive design, and critical functional elements were outdated, making updates nearly impossible. Their goal was to create a modern, easily maintained website that reflects their commitment to precision and innovation.
Solution
To address Ottawa Gage’s challenges, VanDenBerg Web + Creative built a brand new website on the WordPress platform. The new site features a responsive, modern design that highlights their core services and includes an easy-to-use employment application section. While the project did not require custom functionality or integrations, it focused on creating a seamless user experience. Key elements included a streamlined layout, updated content showcasing their precision machining and grinding services, and a detailed display of their ISO 17025 accredited metrology lab.
Results
The new website established Google Analytics 4 and Google Search Console, providing Ottawa Gage with vital data for future marketing decisions. This upgrade resulted in a significant improvement in user engagement and site functionality. The client praised the transformation, noting, “VanDenBerg Web + Creative gave us an updated, modern website that is easy to update and maintain.”
VanDenBerg Web + Creative successfully delivered a modern, responsive website for Ottawa Gage, ensuring their online presence matched their industry-leading precision standards. Ready to elevate your website? Request a strategy call today.