Genesis Non-Profit Housing Enhances Communication with a Professional Website Design

by | Jan 5, 2025 | Client Success Stories

Genesis Non-Profit Housing Promo Image

Genesis Non-Profit Housing Corporation, a housing developer for affordable housing in West Michigan, needed a professional website to re-establish their web presence. This platform would serve as a communications and marketing hub for tenants, partners, donors, and board members while showcasing their development progress and new construction projects.

The Challenge

With no existing website to reflect their growing portfolio and ongoing projects, Genesis Non-Profit Housing faced challenges in effectively communicating with their key audiences. They required a centralized platform to share updates, highlight achievements, and strengthen their marketing and outreach efforts as they expanded.

Our Solution

We delivered a modern, professional website built on WordPress to meet Genesis Non-Profit Housing’s goals. Key features included:

  • An embedded custom Google Map showcasing all their properties in the Grand Rapids area.
  • A visually engaging design tailored to reflect their mission and ongoing projects.
  • A blog function to share press releases and project updates, allowing for consistent communication with stakeholders.
  • Responsive and user-friendly navigation to ensure accessibility across all devices.

This new website serves as a vital communications and marketing hub, providing Genesis Non-Profit Housing with the tools needed to connect with their community effectively.

Genesis Non-Profit Homepage
Genesis Non-Profit - Genesis Woods Apartments

Measurable Results

The website has successfully re-established Genesis Non-Profit Housing’s online presence, making them easy to find and improving their visibility through an updated Google Business Listing. The new platform has streamlined communication and showcased their projects to a broader audience.

Client Testimonial

“Rebecca has been a delight to work with. She is knowledgeable and proficient at developing and updating websites, and has worked well with all staff involved in this process. I appreciate her patience and expertise.”

Katherine Besaw, Manager of Operations

At VanDenBerg Web + Creative, we’re passionate about helping organizations like Genesis Non-Profit Housing connect with their communities and achieve their goals through modern web solutions. Let’s create a website that elevates your mission. Book your free strategy call today!

 

Rebecca VanDenBerg

Rebecca VanDenBerg

Rebecca VanDenBerg isn’t just a web developer; she is a strategic partner for businesses ready to grow. Since selling her first website on April 5, 2001—to a client who remains with her to this day—Rebecca has built a reputation grounded in integrity and long-term relationships. For over 25 years, she has helped hundreds of businesses transform their online presence from static “digital brochures” into high-performance assets. She blends technical expertise with a clear focus on the bottom line, ensuring every website works as a powerful, 24/7 salesperson for the brand. Rooted in a “just figure it out” farm upbringing and holding a degree in Agribusiness Management from Michigan State University, Rebecca brings a unique perspective to the industry. She pairs that practical, hardworking foundation with deep experience serving the agricultural and manufacturing sectors. Under her leadership, VanDenBerg Web + Creative has become a trusted digital partner for West Michigan businesses, helping them cut through the noise to Get Found, Generate Leads, and Grow.

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