FOR IMMEDIATE RELEASE
MAY 1, 2019 – Grandville, Michigan – Rebecca VanDenBerg Web Services today announced a significant rebrand, effective immediately, changing its business name to VanDenBerg Web + Creative. The change reflects the company’s evolution and broader creative approach, coinciding with the reveal of a new logo and brand identity.
The name change from the proprietor’s individual name to VanDenBerg Web + Creative better encompasses the full range of professional services offered, which include website design, development, maintenance, and hosting.
“This rebrand is a natural step in our company’s journey,” says Rebecca VanDenBerg. “While our commitment to reliable, high-quality web services remains the foundation of our work, the new name and identity allow us to highlight the creative and strategic value we bring to every client project. We are still the same team, but with a new look that better represents our core values.”
The Story Behind the New Tulip Logo
The rebrand introduces a distinctive new logo featuring a tulip, a design choice rich with personal and professional meaning for the company’s founder.
The logo was chosen to represent three key elements of the company’s mission:
- Agricultural Background: Tying back to the VanDenBerg family’s roots and the founder’s Dutch heritage.
- Nurturing and Growth-Minded Approach: Symbolizing the careful attention and support given to help clients and their businesses flourish.
- Consistency in an Ever-Changing Landscape: Representing stability and reliability in the fast-paced world of technology.
The tulip also holds a deeper meaning for VanDenBerg Web + Creative, which operates as a Christian-based business. Historically, the tulip symbolizes perfect love, making it a natural fit.
Furthermore, the tulip conveys a sense of genuine comfort and reliability. As Rebecca VanDenBerg explains:
“The tulip perseveres. It shows up reliably, no matter how cold the winter or how wet the spring. When you work in technology, constant change is a given. Our tulip logo reflects our privilege to show up day after day and serve our clients with the same dependability and promise, even as the world around us constantly shifts.”
The company invites existing and new clients to explore its refreshed brand and services at its website, [Insert Your Website URL Here].
About VanDenBerg Web + Creative
Founded in 2001, VanDenBerg Web + Creative is a trusted digital partner specializing in robust website design, development, maintenance, and hosting. Based near Grand Rapids, Michigan, the company is dedicated to creating reliable, growth-focused digital platforms for businesses of all sizes.
Contact: Rebecca VanDenBerg, [email protected]