Crafting an Engaging Online Presence for ‘On the Day You Graduate’ by Carla M. Flanders
On the Day You Graduate by Carla M. Flanders is a self-published, inspirational graduation gift book that guides readers from birth to graduation. To support its launch, we developed a modern, responsive Shopify website that showcases the book, streamlines purchasing, and provides resources for retailers – all while reflecting its heartfelt message.
Challenge & Goals:
Carla needed a digital platform that not only highlighted her book but also provided a seamless shopping experience for customers and retailers. The challenge was customizing Shopify’s theme features to create a unique and engaging website while ensuring ease of use and scalability. The primary goals were to showcase the book, facilitate direct sales, and strengthen Carla’s online presence.
Solution:
We built a visually appealing Shopify website by incorporating elements and imagery from the book’s illustrations and developing a complementary color palette that reflects its tone. Custom CSS tweaks allowed us to refine Shopify’s framework for a more tailored look, while strategic Shopify app integrations optimized performance and user experience – ensuring a seamless journey from discovery to purchase.
Results:
The result is a beautiful, inspiring website that perfectly captures the essence of On the Day You Graduate. Carla loves how the site brings her vision to life, a testament to its success. By delivering a professional, user-friendly digital hub, we’ve equipped her with the tools to confidently launch her book, sell directly to customers and retailers, and build her brand’s momentum.
By building a polished, user-friendly Shopify website, we helped On the Day You Graduate establish a strong digital presence. Looking for an impactful website for your brand? Request a strategy call today.
“Working with the VanDenBerg team on my new website was seamless and easy! Both Rebecca and Amber had great follow-through and were on top of everything, every step of the way!”