Kalamazoo Lake Sewer & Water Authority (KLSWA), a municipal utility provider, partnered with VanDenBerg Web + Creative to refresh their website. Their goal was to modernize the site, improve accessibility, and enhance user experience for their service area.
The Challenge
KLSWA faced challenges with an outdated website that confused users, often leading them to mistake their services for those of Kalamazoo City municipalities. The lack of a clear, mobile-friendly design made it difficult for users to find essential information like service areas, rates, and required documents. Their primary goals were to create a website that:
- Clearly communicated their service area through maps and images.
- Made it easy for users to access billing portals and other resources.
- Met accessibility compliance standards and SEO best practices.
Our Solution
VanDenBerg Web + Creative rebuilt the KLSWA website using WordPress, creating a fresh, modern design while maintaining essential elements from the original site. Key project components included:
- Platform: WordPress, selected for its flexibility and ease of updates.
- Features:
- Custom post types for notices to streamline updates and communication.
- Integration of maps and area visuals to clearly define service boundaries.
- Direct links to a Bill Pay portal and other helpful resources.
- Functionality: Accessibility compliance features to ensure usability for all visitors.
- SEO Optimization: Comprehensive on-page SEO, Google Analytics, Google Search Console, and sitemaps submitted to Google and Bing.
- Performance: Enhanced load speeds for a seamless user experience.
The redesigned website provided a significantly improved user experience, making it easier for residents to access important information and services. The clear visual design and updated features helped address user confusion, while the behind-the-scenes integrations ensured regulatory compliance and optimized site performance.
Here’s what the client had to say:
“The team at VanDenBerg Web + Creative delivered exactly what we needed. The updated website is modern, user-friendly, and helps us clearly communicate with our service area. We appreciated their professionalism and expertise throughout the process.”
Kalamazoo Lake Sewer & Water Authority now has a streamlined, accessible, and SEO-optimized website that effectively meets their community’s needs. Ready to modernize your website and enhance your user experience? Let’s discuss your project! Book a free strategy call today.