Proper Beverage

by | Oct 25, 2024 | Client Success Stories

Proper Beverage Elevates Their Online Presence

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Total Users

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Engaged Sessions

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Session Events

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Organic Search

Jan 1 – March 30, 2025 compared to previous period

Proper Beverage Promo Image
Proper Beverage, a beverage packaging production company in Hudsonville, Michigan, approached VanDenBerg Web + Creative for a website redesign. With their business expanding and their capabilities outgrowing the existing site, they sought a fresh, modern design that would better reflect their production growth and introduce a careers page.

Challenge

Proper Beverage’s old website had served them well for 4-5 years, but it no longer communicated the full range of their production capabilities. Their goal was to highlight their expanded services and capabilities, provide an easy way for potential employees to apply through a new careers page, and update the website’s design to be mobile-friendly and SEO optimized.

Our Solution

We tackled these challenges by building a new website on WordPress, creating a streamlined, modern design that reflects Proper Beverage’s growth. The new site features updated photos and video footage to better showcase their production facilities and capabilities. We added a dedicated employment section to help the company attract top talent and implemented custom forms for both contact inquiries and employment applications. Additionally, the site was optimized for fast load times and built with SEO best practices in mind.

Proper Beverage - Home page
Proper Beverage - About Page

Results & Client Testimonial

While measurable metrics are still being tracked, Proper Beverage is thrilled with their redesigned website. We implemented Google Search Console, GA4, and custom reports to monitor the site’s performance moving forward. Here’s what they had to say:

“Rebecca and her team at VanDenBerg Web + Creative delivered exactly what we needed—a modern, functional website that captures who we are as a growing business. The new design, videos, and added career section have already started making a difference. We’re excited for what’s to come!”

Proper Beverage now has a modern, mobile-friendly website that not only showcases their expanded production capabilities but also serves as a recruitment tool. Looking to transform your own website? Work with VanDenBerg Web + Creative and request a strategy call today.

Rebecca VanDenBerg

Rebecca VanDenBerg

Rebecca VanDenBerg isn’t just a web developer; she is a strategic partner for businesses ready to grow. Since selling her first website on April 5, 2001—to a client who remains with her to this day—Rebecca has built a reputation grounded in integrity and long-term relationships. For over 25 years, she has helped hundreds of businesses transform their online presence from static “digital brochures” into high-performance assets. She blends technical expertise with a clear focus on the bottom line, ensuring every website works as a powerful, 24/7 salesperson for the brand. Rooted in a “just figure it out” farm upbringing and holding a degree in Agribusiness Management from Michigan State University, Rebecca brings a unique perspective to the industry. She pairs that practical, hardworking foundation with deep experience serving the agricultural and manufacturing sectors. Under her leadership, VanDenBerg Web + Creative has become a trusted digital partner for West Michigan businesses, helping them cut through the noise to Get Found, Generate Leads, and Grow.

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