Kingseed Kennels

by Rebecca VanDenBerg | Oct 18, 2024 | Client Success Stories

Kingseed Kennels Drives Local Obedience Training Leads with Website Redesign and SEO Boost

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Organic Search

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Kingseed Kennels Website

Kingseed Kennels, a leader in dog training, boarding, and breeding, needed an updated digital presence to reflect their expanded offerings. Specializing in breeding elite hunting dogs, Tim and Patty Doane wanted a modern, mobile-friendly website to promote their new obedience training services and improve their local SEO.

The Challenge

Kingseed Kennels faced the challenge of promoting their transition into obedience training while maintaining their reputation in the breeding and hunting dog space. Their existing website was functional but outdated, lacking the necessary SEO optimization and modern design to effectively attract local obedience training clients. Their goal was to increase awareness of their new boarding and training programs and drive more local traffic to the website.

Our Solution

To help Kingseed Kennels achieve their goals, VanDenBerg Web + Creative designed a brand new WordPress website. The site was tailored to convert visitors into leads with clear calls to action, an intuitive layout, and engaging visuals showcasing their facility and dogs. We used their existing branding but gave it a fresh look, creating a clean, modern design that would be easy for the team to maintain. Key elements included:

Mobile-friendly, responsive design
High-speed page loading for a seamless user experience
Strong focus on SEO with pages built using best practices, Google Analytics integration, and sitemaps submitted to both Google and Bing
High-quality photos and videos of the facility to highlight their services and the dogs they train

Kingseed Kennels Website Design

Kingseed Kennels - Homepage

Kingseed Kennels - Obedience Page

Measurable Results

Within the first 30 days of launching the new website, Kingseed Kennels saw an improvement in their local Google ranking, moving from an average scan rating of 4.38 to 3.65. Tim and Patty were thrilled with the results, with Tim sharing, “Rebecca and her team did an excellent job on our new website. They were easy to work with and kept us informed through the entire process. Can’t say enough good things about VanDenBerg Web + Creative.” With our SEO enhancements and streamlined website design, Kingseed Kennels is now attracting more local dog obedience clients, positioning them as a top contender in the region for both dog training and breeding.

If your business is ready for a digital transformation, VanDenBerg Web + Creative is here to help. Whether you need a refreshed design or improved SEO, we have the solutions to help you stand out. Get started today by booking a free strategy call at https://rebeccavandenberg.com/get-started/.

View Kingseed Kennels

Rebecca VanDenBerg

Rebecca VanDenBerg

Rebecca VanDenBerg isn’t just a web developer; she is a strategic partner for businesses ready to grow. Since selling her first website on April 5, 2001—to a client who remains with her to this day—Rebecca has built a reputation grounded in integrity and long-term relationships. For over 25 years, she has helped hundreds of businesses transform their online presence from static “digital brochures” into high-performance assets. She blends technical expertise with a clear focus on the bottom line, ensuring every website works as a powerful, 24/7 salesperson for the brand. Rooted in a “just figure it out” farm upbringing and holding a degree in Agribusiness Management from Michigan State University, Rebecca brings a unique perspective to the industry. She pairs that practical, hardworking foundation with deep experience serving the agricultural and manufacturing sectors. Under her leadership, VanDenBerg Web + Creative has become a trusted digital partner for West Michigan businesses, helping them cut through the noise to Get Found, Generate Leads, and Grow.