Harold Walters Nursery

by | Jan 4, 2024 | Client Success Stories

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H Walters Succulent website
Harold Walters Nursery is a local wholesale succulent and custom plant grower located in Hudsonville, Michigan. They grow and ship over 240 succulent varieties across different states, selling unique finished containers, 12 count packs, and 72 cell flats all year round.

Specific Website Needs

Harold Walters Nursery was looking forward to expanding their presence online by having a website of their own. They wanted a well-designed, mobile-friendly site to help them showcase and easily sell all their succulents to potential buyers across the country. They also understood the importance of SEO optimization to drive traffic to their website and help convert visitors to customers.

Among the crucial website elements they wished to include was a customized online order form to add convenience and ease to customers’ ordering process. Additionally, they wanted to integrate a requirement of minimum purchase quantities for some of their products, as they primarily focus on wholesale transactions.

Harold Walters Nursery also sought assistance in setting up and optimizing their Google Business Listing to prevent potential customers from being directed to the wrong business listing. This is support we offer in addition to our website development service.

What we did

In response to Harold Walters Nursery’s specific website needs, we took the following actions:

First, we designed a unique logo that perfectly captures the essence of their nursery and resonates with their brand. This logo serves as a visual representation and establishes their distinct identity in the marketplace.

Harold Walters logo
Harold Walters Nursery provided us with high-quality images of their products. We meticulously added these images to the website, ensuring accurate representation of each succulent variety, including descriptions and pricing information. We set up an efficient online ordering system, complete with seamless checkout functions to ensure a smooth and hassle-free transaction for customers. And we went the extra mile by adding an order method; customers now have the option to make individual orders in addition to wholesale purchases.

To address any potential confusion, we provided customers with clear and comprehensive order instructions on the website. This helps buyers understand if a particular product requires a minimum order or if they have the option to purchase individual items. By clarifying these details upfront, we eliminate uncertainties and enhance the overall ordering experience.

Our team at VanDenBerg Web + Creative also worked diligently to create a user-friendly and visually appealing website for Harold Walters Nursery. By incorporating these features and functionalities, we have provided them with a robust website that effectively showcases their succulent offerings and streamlines the online ordering process for their customers.

And finally, we helped them setup and optimize their Google Business Listing, ensuring that potential customers are directed to the correct business.

View Harold Walters Nursery
Harold Walters Succulent Nursery Full Webpage screenshot<br />
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Rebecca VanDenBerg

Rebecca VanDenBerg

Rebecca VanDenBerg isn’t just a web developer; she is a strategic partner for businesses ready to grow. Since selling her first website on April 5, 2001—to a client who remains with her to this day—Rebecca has built a reputation grounded in integrity and long-term relationships. For over 25 years, she has helped hundreds of businesses transform their online presence from static “digital brochures” into high-performance assets. She blends technical expertise with a clear focus on the bottom line, ensuring every website works as a powerful, 24/7 salesperson for the brand. Rooted in a “just figure it out” farm upbringing and holding a degree in Agribusiness Management from Michigan State University, Rebecca brings a unique perspective to the industry. She pairs that practical, hardworking foundation with deep experience serving the agricultural and manufacturing sectors. Under her leadership, VanDenBerg Web + Creative has become a trusted digital partner for West Michigan businesses, helping them cut through the noise to Get Found, Generate Leads, and Grow.

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