Platinum Ponds & Landscaping sought an upgraded website to better showcase their services, gather more leads, and secure more landscape projects in the Grand Rapids area. Additionally, they required ongoing SEO services to maintain competitive local search rankings.
The Challenge
The company faced a twofold challenge: First, their existing website didn’t effectively highlight their wide range of landscaping services. Second, they needed to stay competitive in local search while transitioning to a new design. The ultimate goal was to attract more leads with a visually appealing site that showcased their expertise and made it easy for users to find what they needed.
Our Solution
To address their needs, we upgraded their WordPress website, ensuring it remained live throughout the redesign process. We revamped the user experience with a sleek, simplified layout that prioritized ease of navigation. Key services were featured prominently on the homepage, and service categories were reorganized based on popularity and SEO keyword research.
Key project elements included:
- Platform: Editing the existing WordPress site to maintain continuity.
- Design: A clean, visually impressive design featuring an intuitive dropdown menu with 8 restructured services.
- SEO Strategy: Updating service URLs for better keyword alignment and combining related services to streamline navigation and boost search visibility.
- Service Page Features: Every service page was optimized with an overview, featured image, package details, 3D design sections, galleries, testimonials, and cross-links to related services.
Results
Since the redesign, Platinum Ponds & Landscaping has experienced a noticeable increase in leads and online traffic. The updated visuals and intuitive layout have improved user engagement and showcased the company’s quality work.
Client Testimonial:
“We hired Vandenberg – Web to give us a complete website overhaul, and we couldn’t be happier with the results! Not only does our website look 10X better, but traffic to our site is increasing as well. They also help us with our website maintenance. We highly recommend!” – Ryan Farnol
By collaborating with us, Platinum Ponds & Landscaping now has a high-performing website that attracts leads and highlights their expertise. If you’re ready to transform your website and grow your business, let’s create something amazing together!