Local Tree Experts Grow Visibility and Engagement with a New Website
Total Users
Engaged Sessions
%
Engagement Rate
Organic Searches
September 8, 2025 – October 8, 2025.
Mark’s Professional Tree Service, based in West Michigan, provides tree removal, trimming, pruning, stump grinding, snow plowing, and firewood sales. VanDenBerg Web + Creative partnered with the company to redesign their website on WordPress with a focus on local visibility, modern design, and SEO-driven growth. The site now includes clear service pages, strong calls to action, and analytics integration. Visitors are guided toward the primary conversion path: Call or Text for a free estimate as this client preferred calls and texts over contact or quote forms submissions.
Challenge & Goals
Before the redesign, Mark’s Professional Tree Service had a modern but underperforming website that lacked local resonance, service clarity, and measurable lead-generation capability. The client wanted a site that:
- Clearly communicated their range of services.
- Built trust through customer reviews, service photos, and safety credentials.
- Improved local SEO visibility.
- Delivered measurable engagement and leads.
Before
After
Our Solution
Platform and information architecture
The new site was built on WordPress for its flexibility, performance, and ease of ongoing maintenance. A clear structure was created to highlight nine core pages, including detailed service sections for hazardous tree removal, trimming, pruning, stump grinding, snow plowing, and wood sales. Each page includes galleries, FAQs, and clear calls to action.
Design and user experience
The design emphasized local identity with West Michigan photography and crew photos. Mobile-first responsiveness ensures accessibility across devices, and performance optimization delivers faster load times. Key pages were structured around the “Request a Free Estimate” conversion path.
Content strategy and positioning
Content was rewritten to emphasize safety, professionalism, and reliability — key traits in the tree service industry. SEO-rich headlines, service details, and FAQs educate visitors and build trust. Testimonials and before-and-after project photos enhance credibility while showcasing real work completed across the region.
Integrations, analytics, and search engine optimization
Behind the scenes, VanDenBerg Web + Creative implemented on-page SEO optimization, submitted sitemaps to Google and Bing, and set up tracking through Google Analytics 4 (GA4) and Google Search Console. Monthly reporting provides clear visibility into user behavior, organic search performance, and engagement trends.
Results
For the period Sep 8, 2025 – Oct 8, 2025, the redesigned site established a strong performance baseline:
- 186 total users visited the site, generating steady local and organic traffic in its first full month.
- 70 engaged sessions showed visitors were exploring multiple service pages and interacting with the content.
- 33.0% engagement rate indicates that roughly one-third of users spent time meaningfully engaging with pages, galleries, or forms.
- 145 visits came from organic search, showing early success in ranking for terms such as “tree service Grand Rapids,” “Mark’s tree service,” and “tree removal near me.”
The most visited pages included the Home, Contact, and Tree Trimming & Removal sections, revealing strong interest in both general information and lead-driving content. These results confirm that the new design and SEO setup are working together to improve discoverability and engagement.
“VanDenBerg Web Design has built a wonderful website for our business. They were easy to work with. The first meeting we were sold . Very professional we have used several website builders they are a top notch service . Find them use them and let them do their magic you wont be disappointed. Thank you for the excellent work and service.”
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