Grand Rapids Trauma Informed, a leading provider of trauma education and training services, recently partnered with our website design and marketing studio to launch a brand new WordPress website. This new site reflects their updated business direction, offering modern and comprehensive resources for trauma-informed training, coaching, therapeutic yoga, and community services.
Challenge and Goals
Ginny Witte, Ph.D., the certified trauma educator and trainer behind Trauma Informed Grand Rapids, needed to reposition her services under a new name and brand identity. The challenge was to manage a domain name change while maintaining SEO performance. Dr. Witte aimed to create a modern, mobile-friendly website with a less feminine color palette, faster load times, and clear communication to establish her center as a premier resource for trauma education and training.
Our Solution
To meet these goals, we built a new WordPress website featuring a blog, comprehensive service descriptions, and a directory of trauma professionals. The design was modernized with an updated color palette and optimized for mobile devices. Custom functionality, such as an online directory, was implemented to enhance user experience. Google Analytics 4 and Google Search Console were integrated to provide Dr. Witte with crucial data for future marketing decisions.
Measurable Results and Client Testimonial
The new website significantly improved user engagement and search engine rankings. Dr. Witte expressed her satisfaction, stating, “The team perfectly captured our vision and helped us reach a broader audience. Our new site is fast, modern, and communicates our mission clearly.” The integration of analytics tools provided actionable insights, aiding in ongoing marketing strategies and decisions.
Working with Grand Rapids Trauma Informed was a rewarding experience, showcasing our expertise in website design and digital marketing. To explore how we can help transform your online presence, request a strategy call.