Cutting Edge Excavating, a family-owned and operated excavating company in Hudsonville, Michigan, approached us with the need to overhaul their existing website. With over 35 years in the industry, the Nykamp family was ready to revamp their online presence, not just to showcase their commercial and residential services, but also to enhance their recruitment capabilities.
Challenge and Goals
The existing website of Cutting Edge Excavating was functional but outdated. The primary challenges were to modernize the design, enrich the content, and transform the website into a powerful recruitment tool. The goals were clear: to convert visitors into potential leads with a compelling call to action, educate potential customers about the diverse services offered, and make a positive impression on potential employees.
Our Solution
To meet Cutting Edge Excavating’s needs, we built a brand new website using WordPress. The redesign included high-quality photos of recent job sites, detailed information about their services, and a dynamic Careers Page aimed at recruiting. The multi-page layout was designed to feature the company’s extensive team and showcase their expertise in the excavating industry, all while ensuring ease of navigation and user engagement.
Results and Client Feedback:
Post-launch, we integrated Google Analytics 4 and Google Search Console, providing Cutting Edge Excavating with critical data to inform future marketing decisions. The client, Aaron Nykamp, praised the new website: “We’re so happy with our new website! Thank you for your fantastic work in designing and launching it. We truly appreciate your creativity, communication & efficiency.” These tools and our strategic redesign significantly contributed to meeting the client’s goals and enhancing their online presence.
Are you looking to elevate your online presence and achieve similar results? Visit VanDenBerg Web + Creative to request a strategy call and explore how we can transform your website into a key player in your business growth.