by Rebecca VanDenBerg | Sep 4, 2025
What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of structuring your content so it can be discovered and featured in AI-powered answers from tools like ChatGPT, Gemini, or Microsoft Copilot. Unlike traditional SEO,...
by Rebecca VanDenBerg | Aug 28, 2025
Highland Fixture Establishes a Strong Online Presence with a New Website Total events Organic Search Sessions New Users Engaged Sessions First 30 days Highland Fixture, a custom machining shop in Zeeland, Michigan, partnered with VanDenBerg Web + Creative to build a...
by Rebecca VanDenBerg | Aug 28, 2025
Site Precision’s New Website Increases E-commerce Performance % Events per Session % Total Users % Engaged Sessions % Organic Search Sessions June 5, 2025–August 5, 2025 vs previous period. Site Precision, a provider of robotic layout tools and equipment for the...
by Rebecca VanDenBerg | Aug 20, 2025
Website Redesign Propels Spoelstra Pools’ Brand and Online Performance organic searches new users event count engaged sessions June 16, 2025–August 12, 2025 vs previous period. Spoelstra Pools, a premium pool design and construction company, partnered with...
by Rebecca VanDenBerg | Aug 14, 2025
Navigating the world of SEO can be overwhelming to many business owners. As a website consultant, it’s my job to help explain what terms mean and how they impact a client’s website. And ultimately how they help bring in more business. Understanding these terms is the...
