25 Ways To Promote Your Online Cattle Auction on Facebook

by | Sep 15, 2019 | Digital Marketing Tips


As the popularity of online livestock auctions continues to build, their is still a world of opportunity to take advantage of all social media has to offer! By using Facebook to promote your event, you will also be building brand awareness, developing a communication channel, and adding to your e-mail list.

We have developed this list of 25 ways to promote your online cattle auction on Facebook. Use these tips to create a strategic social media plan to promote your next online auction!

These tips can also be helpful when you are consigning just a few animals to an online auction. You can personally help build hype and anticipation as the auction day draws near.

25 Ways to Promote Your Online Cattle Auction on Facebook

3 Months Prior To Sale Date

  • SAVE THE DATE – Start to build anticipation. Repeat 2X per week using different photos from last year’s sale or sale banner graphics.

2 Months Prior To Sale Date

  • LAST YEARS TOP LOTS – Include photos, price and tag the buyer. Repeat 2X per week – one lot at a time.
  • #TRANSFORMATIONTUESDAY – Post sale photo from last year with recent photo of a show winner steer or heifer.

6 Weeks Prior To Sale Date

    • BEHIND THE SCENCE – Share images of preparing the cattle, clipping, photographing, filming, etc. Keep it real. Unstaged and unedited!

Here is an example from Bushman Cattle Company:

behind the scenes sample

  • SALE BOOKS & FLYERS – Post images of marketing materials or mailers in the works.
  • LINK TO AUCTION SITE – Post a link to your online auction site. Make sure the URL link goes directly to your auction page and not just to the auction company’s home page.
  • HOW TO REGISTER & BID – Post directions on how to register and bid. Include a screenshot of registration page and direct link.

4 Weeks Prior To Sale Date

    • MARKETING FLYER PDF’s – Share images or PDF’s of any sale flyers, mailers, or catalogs.
    • EMAIL LIST SIGN-UP FORM – Be sure to add your social media followers to your e-mail list.
    • POST SALE CATTLE PHOTOS & VIDEOS – Once your photos are ready, post them one at a time. Include animal name, birthdate, registration # and complete footnotes. Repeat 3X per day until you have posted every animal in the sale.

Here is an example from Bloom Angus Farm

facebook post sample

  • SALE CATTLE BY SIRE GROUP – Post sale cattle photos but change it up and post multiple lots together, grouped by sire and highlight sire traits.
  • SALE CATTLE BY LIKE KINDS – Post sale cattle photos in groups of Bred Heifers, Bulls, Steers, Show Heifer Prospects, Embryos, etc in groups.

2 Weeks Prior To Sale Date

  • BEHIND THE SCENES – Post behind the scenes of preparations for cattle viewing.
  • POST QUOTES – Post quotes from respected cattle evaluators who have inspected the sale cattle in person and are willing to share their comments.
  • TESTIMONIALS – Post testimonials from previous customers

5 Days Prior To Sale Date

  • WEATHER FORECAST – Post a weather forecast for cattle viewing dates.
  • OPEN HOUSE FOOD – Post images of food you will serve at the cattle viewing open house.
  • MERCHANDISE & BUYER GIFTS – Share photos of buyer gifts you are giving away to buyers like hats, gloves, sorting sticks, coffee mugs, etc.
  • UPDATED BREEDING INFO – Post any animals being pulled from the sale as well as any breeding updates on bred females.

Day of Sale

  • BIDDING CLOSES IN 4 HOURS – Post a “BIDDING CLOSES IN …”. Post at 4 hours, 2 hours, 1 hour, 30 minutes, 15 minutes, and 5 minutes prior to sale closing.
  • BIDDING HAS CLOSED – Post a final “BIDDING HAS CLOSED” after sale concludes.

Days After Sale

  • THANK YOU – Post thank you to each buyer and be sure to TAG them in the post! Always try to include a photo.

Pro Tips

• Establish a sale #hashtag and use it in EVERY post
• Change your Facebook Cover Photo to promote the sale
• Be responsive to any questions or comments – usually within 12 hours. Turn on your notifications so you are aware of activity.
• Follow Back! You encourage engagement when you follow new users back
• Create Event Pages and Invite Users – Facebook, LinkedIn, Google+ all offer Event pages. If you are on Pinterest, create a separate board for the event.
• Business pages in Facebook can create and schedule posts days, weeks in advance. Write all your posts for the week in one sitting to save you time!

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