FREE RESOURCES
Digital downloads and free tools to help you with your online marketing efforts.
Latest Marketing Insights
Your Brand Is the New SEO Powerhouse—Especially on Google
A cautionary tale about domain changes, Google listings, and why brand signals matter more than ever.Why do some businesses lose Google rankings even after following SEO best practices? Often, it’s not a technical issue—it’s a branding issue. Without strong brand...
How Do I Get My Website to Show Up in AI-Powered Search Results?
As search engines evolve into "answer engines," traditional SEO alone isn’t enough. Google’s AI Overviews and tools like ChatGPT now deliver synthesized answers—pulling from websites they trust.And the shift is happening fast: Google’s AI-generated answers now appear...
What Is Generative Engine Optimization (GEO) and Why Does It Matter for My Business Website?
What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is the practice of structuring your content so it can be discovered and featured in AI-powered answers from tools like ChatGPT, Gemini, or Microsoft Copilot. Unlike traditional SEO,...