Lake Effect Custom Homes

“Great job, couldn’t ask for a better site.” – Stuart Postema, Lake Effect.

Lake Effect Custom Homes is a new business based in Allendale, Michigan offering home building and remodeling services. Stuart Postema and his partner have extensive experience in these areas and are capturing the opportunities and meeting the needs presented by the current built-up demand for custom homes and remodels in West Michigan. Stuart also recognizes the importance of an online presence in today’s business world, and was looking to establish that presence with a new website.

One of the things that sets Lake Effect Custom Homes apart is BuilderTREND, the advanced project management software they use. A common complaint you hear from homeowners going through the custom home building process is the lack of communication from their contractor about delays or changes to timelines. This software makes it easy for everyone to know exactly what is happening, with automatic updates, photos, and progress reports.

VanDenBerg Web & Creative has built a custom WordPress website that highlights the type of custom homes Lake Effect builds, showcases their advanced communication software, and is fully integrated with their CRM program. And all leads flow directly into their BuilderTREND software so they can walk clients through their process with open communication and less confusion.