Our Team
Rebecca VanDenBerg
CEO & Lead Strategist
Rebecca VanDenBerg isn’t just a web developer; she is a strategic partner for businesses ready to grow. Since selling her first website on April 5, 2001—to a client who remains with her to this day—Rebecca has built a reputation grounded in integrity and long-term relationships.
For over 25 years, she has helped hundreds of businesses transform their online presence from static “digital brochures” into high-performance assets. She blends technical expertise with a clear focus on the bottom line, ensuring every website works as a powerful, 24/7 salesperson for the brand.
Rooted in a “just figure it out” farm upbringing and holding a degree in Agribusiness Management from Michigan State University, Rebecca brings a unique perspective to the industry. She pairs that practical, hardworking foundation with deep experience serving the agricultural and manufacturing sectors.
Under her leadership, VanDenBerg Web + Creative has become a trusted digital partner for West Michigan businesses, helping them cut through the noise to Get Found, Generate Leads, and Grow.
Kristy Sullivan
Administrative & Project Assistant
Kristy joined the team in March 2024 and provides project, organizational, and marketing support. Based in West Michigan, she brings 20 years of experience in project management, having worked closely with small businesses and global clients at Fortune 500 companies. With a background in marketing, she has managed countless websites throughout her career. She takes a client-focused approach to problem solving, creating strong partnerships and lasting relationships with her clients. In her spare time, she enjoys baking and spending time with her family. In the summer you can find her enjoying the amazing lakes Michigan has to offer!
Rachel Perono
WordPress Specialist
Rachel has been working with VanDenBerg Web + Creative since April 2021 as a WordPress Assistant, focusing on making website updates and creating new sites for clients. With over 12 years of experience as a web developer and web designer, she has extensive expertise in creating websites and web applications, as well as troubleshooting website issues. Outside of work, she enjoys crocheting, making amigurumi, and drawing digitally.
Amber Kennedy
Associate Website Designer
Amber joined VanDenBerg Web + Creative to take on full web projects and help expand the company’s reach as a local Associate Website Designer in Southwest Michigan. With a background in digital marketing and event development, she is passionate about creating user-friendly, engaging websites tailored to client needs. Her problem-solving skills and attention to detail ensure seamless and effective designs. Outside of work, she enjoys beach walks, a good book, and indulging in Tex-Mex cuisine!
Mary Hilldore
Copy Editor & Proofreader
Mary joined the VanDenBerg Web + Creative team in June 2021 as a copy editor and proofreader. After years working in nonprofit administration in the West Michigan area, Mary now focuses on her love of words and helps us publish content that is clear, concise, and error-free. When she’s not adding commas or slashing apostrophes, she’s outside hiking area trails and photographing nature every chance she gets.
Lydia Buning
Marketing & Website Assistant
Lydia is one of the newest members of our team, where she plays a key role in content creation and social media management. Currently working towards her Marketing Degree at Grand Rapids Community College, she brings experience in both digital content creation and mural and chalkboard art. With a strong passion for digital marketing and creative design, Lydia is consistently seeking new and innovative ways to engage audiences and boost brand visibility. Outside of work, she loves crocheting, playing with her two cats, traveling the world, and hiking Michigan’s many scenic trails with her boyfriend.
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