Highland Fixture Establishes a Strong Online Presence with a New Website
Total events
Organic Search Sessions
New Users
Engaged Sessions
July 6, 2025 – August 4, 2025 vs previous period.
Highland Fixture, a custom machining shop in Zeeland, Michigan, partnered with VanDenBerg Web + Creative to build a modern, one-page WordPress website. The project’s goal was to create a professional online presence to communicate services and collect leads via an online form, supported by comprehensive SEO and analytics tracking.
Challenge & Goals
Highland Fixture had a strong business based on referrals and repeat clients but lacked a website. Their goal was to establish a professional digital footprint to build credibility and expand their market reach. Specific goals included creating a modern and mobile-friendly site with fast load times, clearly communicating their range of services, and implementing a lead collection form.
Before:
After:
Our Solution
The solution was a customized one-page WordPress website that served as a digital brochure and lead generation tool. The site’s content was organized to include an overview of services, a portfolio gallery of projects, testimonials, and an “About” section. A key feature was the “Quote Form” to facilitate lead capture. To ensure discoverability and performance, the site was built with on-page SEO optimization and sitemaps submitted to Google and Bing. Google Analytics and Google Search Console were integrated to provide tracking and monthly reporting on the site’s performance.
Results
In its first month, from July 6, 2025, to August 4, 2025, the new website for Highland Fixture successfully established a strong online presence and functioned as a lead-generation tool. The site attracted 109 new users and recorded 64 engaged sessions. Search visibility improved considerably, driving 97 Organic Search sessions. The site’s total event count reached 356. The new website also immediately began capturing form submissions, demonstrating its ability to generate leads.
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