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Quote Requests
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Whitepaper Downloads
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Total Users
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Organic Traffic
September 1, 2025 – September 30, 2025.
Bend Tooling Inc. is a leading manufacturer of tube bending tools and dies. The company partnered with VanDenBerg Web + Creative to execute a full website redesign, along with a custom e-commerce add-on for their WordPress platform.
The project goals were to:
- Improve SEO and lead generation
- Modernize the site’s design and user experience
- Reinforce Bend Tooling’s position as the industry leader
The custom e-commerce component, powered by WooCommerce, features a secure, login-only catalog with more than 1,000 orderable parts tailored specifically to meet the needs of returning customers.
Challenge & Goals
Bend Tooling’s previous website lacked a modern design and a mobile-friendly experience. The site also needed a clearer content structure and more defined marketing pathways. Key project goals included:
- Upgrade the site’s overall design and improve page structure
- Optimize all pages for search engines (SEO)
- Collect more qualified leads and quote requests
- Integrate a dynamic, user-specific parts catalog for quoting and ordering
Before and After
Our Solution
The existing site was already built on WordPress, allowing us to work efficiently by duplicating the site and rebuilding it within a redesigned framework. This method preserved existing content structures while enabling a full visual and technical overhaul.
Design & User Experience
We focused on creating a modern, professional look that clearly communicates Bend Tooling’s technical expertise and industry leadership. Key UX improvements included:
- A prominent “Request a Quote” call to action on the homepage
- Featured products and parts showcased on the homepage
- Integrated testimonials to provide social proof
- Optimized image sizes and site speed for faster load times
Integrations, Analytics & SEO
Back-end performance and on-page SEO were core to the strategy:
- Full on-page SEO optimization
- Strategic internal linking between blog content, product pages (e.g., die sets, mandrels, wipers), and technical resources (e.g., calculators, charts, formulas)
- Added FAQs to improve visibility in AI-generated search responses
- E-commerce functionality tailored to Bend Tooling’s customer base:
- Products only visible to logged-in users
- Support for multi-unit pricing, custom fields, and multi-level product categories
- Bulk product upload capability for managing over 1,000 parts
Results
Comparing data from September 1–30, 2025, against the previous period:
- Quote Requests increased by 66.7%, driven by the new “Request a Quote” form and ACT! CRM integration
- Whitepaper Downloads rose by 106.1%, validating the impact of the newly implemented Digital Download CTA
- Total Users increased by 8.4% and Engaged Sessions by 2.1%, reflecting improved discoverability and user flow
- Top search terms included branded keywords like “bend tooling inc,” as well as high-intent industry terms such as “tube bending calculator,” “tooling tube process,” and “bending mandrel”
A modern interface, strategic content, and optimized lead generation pathways helped translate Bend Tooling’s technical expertise into tangible business outcomes. Notably, the engagement rate remains above 50%, a strong indicator of high-quality, relevant traffic.
Client Feedback
“Rebecca is wonderful to work with! Her years of experience and attention to detail add that little extra to set her apart!”
— Steve P.
Ready to turn your website into a lead-generating machine?