Site Precision’s New Website Increases E-commerce Performance
%
Purchase Count
%
Total Users
%
Engaged Sessions
%
Organic Search
June 5, 2025–August 5, 2025 vs previous period.
Site Precision, a provider of robotic layout tools and equipment for the construction industry, partnered with VanDenBerg Web + Creative to build a new WordPress website. The project’s scope included a modern, mobile-friendly design with a new e-commerce shop, search engine optimization (SEO) enhancements, and analytics tracking to boost online discoverability and generate more leads. The site was specifically designed to effectively communicate the value of their cutting-edge technology and provide a clear path for users to book a product demonstration or make a purchase.
Challenge & Goals
Before the project, Site Precision aimed to elevate its online presence to better reflect its advanced technology and to be more easily found by potential clients through organic search. The company’s primary goals were to transform the website into a professional marketing tool, generate qualified leads, and increase product demonstrations for their sales team. Key technical objectives for the new site included a modern, mobile-friendly design, fast load times, and comprehensive SEO.
Before:
After:
Our Solution
Platform and information architecture
VanDenBerg Web + Creative recommended building the new website on the WordPress platform. The site’s architecture was designed to prominently feature key product categories, such as Robotic Total Stations and HP Site Print, while also incorporating a fully functional e-commerce section.
Design and user experience
The design approach focused on using engaging visuals, including feature images and background videos, to demonstrate the technology’s capabilities and highlight its ease of use. The user experience was built around clear calls to action (CTAs), such as “Book a Demo” and “Contact Us,” strategically placed to guide visitors toward important conversion points. The final site was created to be both modern and fully responsive for mobile devices.
Content strategy and positioning
The content strategy was crafted to communicate the specific advantages of Site Precision’s robotic technology. Dedicated product pages for major offerings like HP Site Print and Robotic Total Stations were created to include detailed specifications, features, benefits, and testimonials to educate and build trust with potential clients.
Integrations, analytics, and search engine optimization
The new website was equipped with a robust e-commerce system that included payment integration and client account logins. To measure performance, the site was integrated with Google Analytics and Google Search Console tracking. Additionally, sitemaps were submitted to both Google and Bing, and the project included on-page SEO optimization as a foundational element.
Results
The new website successfully translated visitor engagement into significant e-commerce growth during the reporting period. Total users increased by 27.0% to 494. Engaged sessions rose by 28.8% to 344. The total event count saw a 60.2% increase to 3,628 , with events per session growing by 20.5% to 8.5. Organic Search traffic, the top acquisition channel, increased by 34.1% to a total of 818 sessions and views. Purchase revenue saw a dramatic increase, while the total number of purchases rose by 100.0%.
Client Feedback
“We spoke to a few different web developers before deciding to move forward with VanDenBerg Web + Creative to completely revamp our old website. We chose Rebecca because we felt she was the only one who was truly trying to learn our business which is very technical. She did a great job of asking the right questions and providing expert insights. We could not be happier with how the website turned out and would recommend her to anyone looking for website services!”
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