Potter's Gold Soil

Case Study: Potter’s Gold Soil Blossoms with New Ecommerce Website, Driving Online Sales

Potter’s Gold Soil, an established premium potting soil brand recently acquired by Dekker Brothers Farms, aimed to enhance their sales and bolster wholesale distribution through a new ecommerce website.

Challenge and Goals

Potter’s Gold Soil faced the challenge of building an ecommerce presence for a well-known product in Michigan, aiming to facilitate easy online ordering for customers nationwide. The goal was to create a modern, mobile-friendly website with fast load times and SEO-optimized pages that reflect the product’s history and quality while simplifying the ordering process, especially given the product’s weight restrictions (1-5 bags per order).

Solution

We developed the website using WordPress and WooCommerce, integrating Pirate Ship for seamless shipping and label printing. The design featured bright, vibrant visuals, with high-quality images captured by our preferred photographer to enhance the site’s appeal. Custom functionalities included setting up all necessary email notifications and shipment tracking, ensuring a smooth order processing experience.

Results

The new website has significantly improved online visibility and user experience, resulting in a steady stream of orders from online searches. The client expressed immense satisfaction with the professional appearance and functionality of the site. They are excited about venturing into direct-to-consumer ecommerce and are looking forward to expanding their marketing efforts as they progress. The successful soft launch marks a promising start for Potter’s Gold Soil in the online market.

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