Nelson Steel

Nelson Steel Products is a steel fabrication business in Holland, Michigan, offering a complete range of steel fabrication capabilities, including robotic welding and laser cutting. Their website was outdated and needed a new design and layout to give it a fresh, modern look. They wanted their new site to not only reflect their current capabilities, but to generate leads and to be used as an employee recruiting tool, including the ability to accept employment applications on the site.

Specific Website Needs

Nelson Steel wanted to be proud to send people to their website, so an overall modern, mobile-friendly design that showcased their impressive machinery was important. Fast load times, a visitor contact form, and SEO optimization would improve their professional image, and they also wanted that employee application capability.

What we did

We reviewed each website page, updating content and reorganizing it to better prioritize Nelson’s main focus: steel fabrication. We also hired professionals to provide high-end photography and videography of the exceptional range of machinery in all production areas. Each page now accurately illustrates the company’s capabilities through both stunning images and outstanding copy.

We also worked alongside Nelson’s HR department to customize an employment section, allowing interested parties to complete a form for employment consideration. Plus, the site is now SEO optimized, allowing for improved marketing and communications.