Nelson Steel

WordPress Website
Nelson Steel Website

Nelson Steel Products, a leader in steel fabrication located in Holland, Michigan, sought to revolutionize their online presence. With a comprehensive range of capabilities including robotic welding and laser cutting, their goal was to transform an outdated website into a modern, efficient platform that not only showcases their advanced machinery and services but also serves as a lead generation and recruitment tool.

Challenge and Goals:

The challenge was to overhaul a website that was not reflective of Nelson Steel’s cutting-edge technology and services. The company needed a site that they could proudly direct customers and potential employees to, one that was modern, mobile-friendly, and demonstrated their impressive machinery and capabilities. Key requirements included fast load times, a visitor contact form, SEO optimization, and the ability to accept employment applications.

Our Solution:

Our approach involved a thorough review and update of all website content, focusing on Nelson Steel’s core competency in steel fabrication. We engaged professional photographers and videographers to capture the breadth of their machinery and production capabilities, ensuring each page vividly represented their services with high-quality visuals and compelling copy.

In collaboration with Nelson’s HR department, we developed a customized employment section, streamlining the job application process for potential employees. The entire site was also SEO optimized, enhancing its visibility and effectiveness in marketing and communications.

Results and Client Testimonial:

The redesigned website resulted in a significant boost in user engagement and operational efficiency. The client praised the project, stating, “We were extremely happy working with Rebecca and her team. They treated us like family every step of the way. They had valuable insight for modernizing our website. We’ve had great feedback on our updated site. I would highly recommend their services if you’re looking to improve your website.” This feedback underscores our success in not only meeting but exceeding Nelson Steel Products’ expectations in creating a dynamic, user-friendly, and visually appealing online presence.


Transform your business’s digital footprint with a website that truly represents your brand and capabilities. Reach out to Rebecca Vandenberg Web Design for a strategy call, and let’s create a website that not only looks great but also performs exceptionally. Start your journey to a better online presence.

Nelson Steel Homepage before
Nelson Steel Home Page after