Blog
Website Design, Website SEO, Website Security and Digital Marketing
Vertical Safety Solutions Climbs Higher with a Revamped, User-Friendly Website
Explore how our website design and marketing studio skillfully revamped Vertical Safety Solutions’ site for enhanced usability and style. A case study in digital excellence

EduConnect Online Pioneers Remote Educational Excellence with a Groundbreaking Online Platform
Discover EduConnect Online’s revolutionary journey with our website design and marketing studio, creating a dynamic virtual marketplace for education. A case study in innovation and connectivity

Harness the Power of SMS Automation to Boost Conversion Rates
As technology continues to evolve, businesses in the Grand Rapids area must continually adapt and grow to remain competitive. Integrating SMS...

How Local SEO and Google Reviews Can Drive Your Grand Rapids Business Forward
If you're running a business in Grand Rapids, you've probably heard about SEO and Google reviews. But have you ever considered how important they...

CentralStar Cooperative Transforms Digital Presence, Boosting Engagement, and Sales
CentralStar Cooperative Transforms Digital Presence Boosting Engagement and Sales CentralStar Cooperative, a leader in agriculture services,...

Creating an Effective Content Marketing Strategy for Your Grand Rapids Business
Content marketing is a powerful tool that can transform your Grand Rapids business's online presence, drive customer engagement, and pave the way...

2024 Marketing Planning Calendar
Get ready to plan an epic year of marketing with our free 2024 calendar download featuring over 100 dates brands can use to develop campaigns, plan...

Finding the Right Web Design Partner: Our No-Nonsense Guide
Running a successful business is no small feat. You're busy enough without having to worry about your website too. But in today's digital world,...

Top 3 Website Security Tips
October is Cyber-Security Month – Here are our top 3 tips for website security.

Nelson Steel Products Elevates Online Image with State-of-the-Art Website Redesign
Nelson Steel Products, a leader in steel fabrication located in Holland, Michigan, sought to revolutionize their online presence. With a...

Why Your Church Needs a Website Redesign in 2024
Your church's website is often the first impression people have of your church's atmosphere. An outdated, cluttered, or confusing website can...

5 Proven Website Copywriting Styles to Boost Engagement
Copywriting is crucial for crafting compelling website content that resonates with your target audience and drives conversions. But with so many...

Digital Marketing Tools I Use and Recommend
As a web designer, I rely on a variety of tools and services to help me do my job efficiently. Here are some of my favorites that I use on a regular...

Why Your Cattle Operation Needs a Website in 2023
Having a website for your business, farm or cattle operation is the modern day equivalent to having the business cards. Ten years ago if you were serious about your business growing, connecting with potential customers and ultimately selling cattle, then you had business cards. Today it is a

How SEO Can Boost Your Business’s Online Visibility
For any business today, having a strong online presence is critical to reach and convert potential customers. But with so much competition, claiming...

The Importance of Website Maintenance for Your Business
A quality website is invaluable for today's businesses, but launching it is only step one. To fully capitalize on its potential, you need a...

How to Create a Website That Converts Visitors into Customers
Creating an effective website is crucial for turning visitors into paying customers. For businesses in Grand Rapids, Michigan, having a website...

How to make the most of your free Google Business Listing
Get more online attention for your business, improve your SEO ranking, and make the best first impression online when someone “Googles” your business.

The Ultimate Guide to Choosing the Right Website Designer for Your Business
Ready to take your business to the next level with a killer website? Then it's time to find the perfect website designer to make your dream a...

Google Calendar Appointment Scheduler Walkthrough
Google announced a new appointment booking interface to all G-Suite users in the fall of 2022. If you book appointments in your business and want to...

How to Set-up Gmail with a Custom Domain
With Google Apps, you can: Promote your company. Work from anywhere. Save money and time on travel.

2023 Marketing Calendar
One of my favorite tools we have created over the last few years is this handy marketing planning calendar. The calendar includes all those special...

What are Google’s Core Web Vitals?
When it comes to SEO, we spend a lot of time focusing on keyword optimization, mobile experience, and backlinks. However, Google pays a lot of...

5 things to review in your website SEO
Concerned about how your website ranks in online searches? Wondering if you are using the right SEO strategies to drive organic traffic? Here are...

Why Is Good Website Design Important?
Within seconds a connection is made between users and your website.

20 Important Elements of Website Design
Your website is absolutely one of the most important marketing tools you have. So what separates a good website from a bad website, or a good one...

13 Essential Elements of an Effective Homepage
“Did you know that "38% of people will stop engaging with a website if the content or layout is unattractive?” – (Source: Adobe)It takes .05 seconds...

3 Ways to Make Your Website Look More Professional
In today’s more competitive business world, having a site that looks professional is essential, though it’s worth remembering an expensive design could still look cheap.

11 Ways to Improve Website Conversions
A call to action is something that invites people to respond. When people respond, they start

Teaching our Children to use Technology Safely
As a mom who spends a significant amount of time on the internet helping to keep businesses secure, I fully understand many of the dangers present...

2022 Marketing Calendar
Looking for the 2023 Version?Click here to get the updated calendar. One of my favorite tools we have created over the last few years is this handy...

How to outrank your competition in local SEO
A Google Business Listing (GBL) is the most influential factor in optimizing local search results. But how do you outrank your competition for local...