Grand Rapids Foam Technologies (GRFT), a family-owned leader in polyurethane foam manufacturing and fabrication for over 70 years, sought to modernize their website to reflect their industry leadership. With three locations across Michigan and Texas, their goal was to pair their well-crafted written content with an upgraded design that would strengthen their online presence.
The Challenge
GRFT faced the challenge of an outdated website that no longer aligned with their market position as an industry leader. While their written content effectively communicated their expertise, the website’s design and functionality lagged behind modern standards. They needed a solution that would showcase their services, attract leads, and simplify employment applications through an engaging and mobile-friendly platform.
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Our Solution
To address their needs, we designed a modern, mobile-optimized website using WordPress, ensuring fast load times and seamless navigation. Key elements included:
- A visually appealing layout that complements their existing written content.
- Custom online forms for employment applications, quote requests, and general inquiries.
- A user-friendly interface with improved functionality to communicate GRFT’s full range of services and capabilities.
- Mobile responsiveness and design elements that reflect their reputation as a forward-thinking industry leader.
The revamped website ensures that GRFT’s market stance and leadership are effectively conveyed to both current and potential customers.
Measurable Results
The new website elevates GRFT’s online presence, leading to increased engagement and streamlined lead collection through the custom forms. Their team praised the design, noting how it perfectly balanced aesthetics with functionality. As a result, GRFT has solidified its digital footprint while enhancing customer trust and accessibility.
At VanDenBerg Web + Creative, we love helping businesses like Grand Rapids Foam Technologies showcase their strengths with cutting-edge digital solutions. Ready to elevate your website and online presence? Let’s chat! Book your free strategy call today.