Launching a new website is exciting, but don’t forget about search engine optimization (SEO)! Neglecting some basic SEO tasks can really hurt your site’s ability to rank in Google and attract traffic.
As your web design partners, we want to make sure your new site gets off to a strong start. Here are 5 critical SEO fixes we recommend before going live:
- Install Google Analytics and connect to Google Search Console – These free tools from Google let you see how people find and use your site, as well as track key SEO metrics.
- Create relevant content with targeted keywords – Make sure all your pages have content related to your products/services using keywords your customers are searching for.
- Optimize page URL structure – Use short, descriptive URLs with primary keywords.
- Optimize page titles and meta descriptions – Page titles and meta descriptions are critical for both user experience and SEO. We’ll optimize them for each page.
- Add alt text to images – Include alt text with target keywords for every image to improve SEO.
- Submit XML sitemaps – Sitemaps help search engines index all your pages. We’ll submit them to Google and Bing.
- Consider a blog – Blogging regularly with useful content can boost organic traffic and search visibility over time.
- Build local and industry links – Relevant links from trusted sites help improve domain authority and local SEO.
- Follow SEO best practices – We keep up with the latest SEO trends and recommendations to get continual improvements.
These SEO basics will get your new website off to a good start. But optimizing a site for long-term success requires an ongoing investment. Our monthly SEO packages include advanced services like:
- Optimizing your Google My Business listing for maximum local visibility
- Identifying and fixing major on-site SEO errors
- In-depth keyword and competitor research to inform strategy
- An SEO site audit evaluating current performance
- Ongoing on-page optimization for priority pages
- Improving site speed and technical SEO issues
- Building high-quality backlinks and internal site architecture
- Ensuring citation consistency and NAP best practices
- Creating a content plan focused on guides, resources and GMB posting
- Supporting marketing channels like social, PPC, email, SMS
- Repurposing blog content across channels
- Regularly updating and improving your content
Proactive SEO is crucial for sustaining traffic, conversions and growth over time. Let’s discuss how our ongoing SEO services can take your website to the next level!